Kim Kardashian’s next trick? A bra to make you look turned on | Zoe Williams

With Skims’ eye-catching ‘erect nipple bra’, you can now look more naked than you would nakedThe new bra in Kim Kardashian’s lingerie range, with its “daring” raised nipple detail, goes on sale on Halloween, but not, I think, because the effect she’s going for is “scary”. The sales pitch is “No matter how hot it is, you will always look cold”, but I’m not sure “cold” is the look she’s really after, either; the word “perky” has also been floated. Kim is offering you the chance to look permanently turned on, by everything. You could be ambling along with nothing on your mind but a knotty Wordle and half a to-do list, and thanks to the Skims perky bra, sprinkle random erotic charge all over everything. Would this make your day better, or worse? Hard to say, but definitely different.I resisted Kardashian discourse all the way through the butt years, as I felt that people were loading her with beliefs and agendas she hadn’t necessarily signed up to. All she did was appear on the cover of Ro