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Gucci’s challenge: reigniting heat while boosting timeless appeal

Gucci’s challenge: reigniting heat while boosting timeless appeal

PARIS — Sabato De Sarno, newly appointed by Kering to reinvigorate its prized Gucci brand, needs to spark heat with a new direction, analysts say – a delicate task, given the emphasis executives have also put on the label’s timeless appeal. De Sarno, a senior fashion designer from Valentino, is tasked as creative director with […]

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