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Global success of Barbie film drives up sales at Mattel

Global success of Barbie film drives up sales at Mattel

US toymaker says strong quarter reflects strategy to expand entertainment offeringBusiness live – latest updatesThe bumper success of the Barbie movie has given a boost to Mattel, helping push sales up for the first time in a year.The US toymaker credited the film – the first to feature the world’s most famous doll and the first launched by the company’s new in-house film division – with a 9% year-on-year increase in sales between July and September to $1.9bn (£1.6bn).

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