ACCC to crack down on misleading influencer endorsements across social media

Consumer watchdog received over 150 tip-offs about influencers who reportedly failed to disclose affiliations with products they were promotingFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcast Australia’s consumer watchdog is taking a close look at more than 100 social media influencers after receiving tip offs that they might not be disclosing sponsored content.The Australian Competition and Consumer Commission (ACCC) said it received more than 150 tip-offs after its call-out on Facebook last week, most of them about influencers in beauty, lifestyle, parenting and fashion who tipsters believed had failed to disclose their affiliation with the product or company they were promoting.Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup